Why Tennis
Premium target group – internationality – World Class – Brand Environment – Contact Quality
The sport of tennis on a world class level stands out through a highly attractive target group and an enormous internationality. Consequently, it is no surprise that global top brands have already chose tennis as its communication platform.
Purchasing power & education
The average tennis fan (TV audience and on site spectators) has a monthly net income that is significantly higher than the incomes of an average fan of soccer, handball, ice hockey or basketball. Such purchasing power strongly correlates with a high level of education, which is also why many decision makers are interested in tennis.
Grass roots
Despite the high purchasing power, it is still a grass roots sports. Tennis is the second most popular sports worldwide behind soccer (womens tennis is even number 1) and has millions of fans around the globe. In Germany, there are approx. 6m active players – 1.4m are organized in tennis clubs.
Gender Split
While most other sports are mainly watched by men, the target group in tennis is almost equally distributed between men and women – the so called gender split.
World Class Level and Megastars
Be involved with the biggest stars like Federer, Nadel, Zverev, Swiatek, Osaka or Kerber. With an engagement in tennis you can show your brand on world class level and will be recognized within this environment.
Internationality
Benefit from an immense internationality, which is not only based on the many global top-stars, but also due to the exceptional global TV coverage. No matter if WTA or ATP tournament, the global exposure of your brand will be guaranteed through an extensive coverage in more than 150 markets on all continents.
Brand Environment
Enjoy a strong brand transfer with the many high class brands already involved in the sport of tennis.
High contact quality
Spectators of a tennis event are visiting events for approx. five hours as an average. This length of stay guarantees a high contact quality between your brand and the fans on site.